Responsible gambling

Last updated 12 November 2026

Betting can cost you money

A positive expected value estimate doesn't make a bet safe. Even a real edge loses often, and long losing runs are normal. Only bet what you can afford to lose, set yourself limits, and never chase a loss.

Signs it's becoming a problem

• Betting more than you planned, or more than you can afford.
• Borrowing money, or hiding betting from people close to you.
• Betting to win back losses, or to escape stress.
• Feeling restless or irritable when you aren't betting.

Get help

• United Kingdom: the National Gambling Helpline, run by GamCare, on 0808 8020 133, free at any hour, or gamcare.org.uk.
• United Kingdom: BeGambleAware for advice and support, and GamStop to block yourself from UK-licensed gambling sites and apps.
• United States: call or text 1-800-GAMBLER (1-800-426-2537), free and confidential at any hour.
• United States: the National Council on Problem Gambling, ncpgambling.org.
• Anywhere: Gamblers Anonymous, gamblersanonymous.org.

Tools that help

Licensed books offer deposit limits, time-outs and self-exclusion, so use them. In the UK, GamStop blocks you from every UK-licensed gambling site and app at once. If you build a product on our data, show these resources to your own users.

Stepping away from ZippyOddsAPI

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